Domain authority

Backlinks are a powerful tool for SEO because they help search engines rank your website. They are the first step to getting more traffic and improving your rankings. A backlink is a link from another website to yours. It should be noted that the other website does not have to be relevant to yours for it to be considered a backlink. These sort of tactics help your business get some traction on the web — and with it recognition. It’s how you slowly gain authority in a niche market or industry and, more importantly, how you begin to funnel in consumers or viewers steadily. Here at US Domain Authority, we’re going to give you the skinny on backlinks strategies, and why having a few under your sleeve is paramount to your success.

Why are backlinks important?

It’s not always easy to get backlinks. It’s back-breaking work that takes a lot of time. That’s why, since backlinks are an integral part of a perfected SEO strategy, many folks shy away from it. Over 80% of SEO strategies agree is one of the most effective tactics when it comes to digital marketing. One of the main reasons is that the numbers don’t lie.

  • 50% of all traffic goes to the top spots in Google. That first page. Folks hardly click on the second. The more Google throws you down the rabbit hole of their searches the more diluted your chances are of attracting viewers.
  • The top results on Google? 380% more backlinks than the rest. High-quality backlinks enable you to piggyback on someone else’s website and their market strategy.
  • What about outbound backlinks? Why would I want to divert my clients or viewers to some other site?

High-quality backlinks, like quotes or footnotes that lead to peer-reviewed articles, or authoritative sites, help you latch on to the trust that the website has built during its lifetime. Google takes into account what they consider authority sites. So much so that domain authority tools, like the ones offered by SEMrush or right here at our site, US Domain Authority, can actually tell you how much trust Google has on a site. If you link up to that site, this also pushes you up in the ranks.

Backlinks strategies

The introduction of a backlink strategy to your business is important for the success of any website. This is because backlinks are the only way for a website to gain organic traffic from search engines. Here are some of the most used strategies for creating a proper backlink marketing plan that our client at US Domain Authority uses.

Many strategies can be used to create backlinks, but the most common ones are guest posting, article marketing, and social media marketing.

What is Guest Posting?

Guest posting is when someone publishes a post on another person’s blog.

Guest blogging is an effective way to build your personal brand and generate traffic to your own blog. But it can also be used as a form of link building to increase the number of backlinks to your site.

You’re probably asking yourself, “why would another site allow me to post an article or a piece on their blog?” Simply put, unless that other site has a devoted staff of writers and a seriously robust content creation team – with capital that matches their ambitions – they are probably working on a shoestring budget. Over 90% of websites don’t allocate money to content creation — let alone have a content creation strategy. At most, they manage to churn out a social media post, a video, or a blog post every so often. In most cases, that content is either written by the site’s owner or by a writer they managed to find – at a cost – on some website. It’s poor quality work and in many cases doesn’t help their marketing or brand strategies.

The truth is that unless you’re a direct competitor, most websites will graciously accept a guest post. It’s a pro-bono deal, they pay you – for your hard work – by including a link to your site.

What is Article Marketing?

Article marketing is a type of marketing that uses articles to promote a business. Articles can be published on the company’s website, on other websites, or in print publications. In article marketing, the business owner writes an article and then publishes it to attract customers. The article may be about a product or service the company offers, a problem it has solved for a client, or an industry-related topic.

This is the core of a good marketing strategy. Why? Content creation, a good one at that, is eternal. A great evergreen piece can get you a lot of bang for your buck. That’s because unlike click ads, keyword publicity, or influencer marketing, articles only require an upfront cost. You invest once. The minute they are published they start to recover their investment by bringing in clients. And they stay up, as a gateway attracting new viewers until you decide to scrub them off the net.

What is Social Media Marketing?

Social media marketing is the process of gaining customers or followers through social media platforms.

There are many benefits of social media marketing, but one of the most important ones is that it helps you connect with your customers in a way that no other form of marketing can. It also has a much lower cost than other forms of advertising. Social media marketing is an ideal way to reach people who are not yet your customers. It also allows you to build relationships with current customers and to continue to market to them in the future.

Other tips for Backlink buildings

If you’re interested in upping your game, then read some of our other posts on the subject here at US Domain Authority. We’ll tell you how to supercharge your strategy by employing tactics like broken-link building, backlink swaps, and contacting influencers.

Read: The 21st century provides great opportunities for the pharmaceutical industry by Ovik Mkrtchyan


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